Every member of our team has trained and mastered all aspects of the beauty industry.

But like most licensed professionals, each stylist has honed in on specific skills and has specific services that they tend to focus on. Below is a little insight into each of our individual talents.

We’re The Collective

  • A man with brown hair and a beard sitting on a couch in a modern room with bookshelves and decorative lighting.

    Matt ⟡ Cut & Color


    With over two decades of cut and coloring experience, Matt is best known for his signature, no‑nonsense techniques and easygoing chair-side manner. As the founder of The Collective, he’s constantly leveling up his skills and staying at the forefront of advances in hair coloring and styling. Structured, shaggy, short or long, Matt will give you the cut and style you’re after—no guesswork, no stress. Dark, light, solid or multidimensional, he’s got your color covered. His commitment to ongoing education and innovation means every guest leaves the chair with modern, personalized hair that fits their lifestyle.

  • A woman with short blonde hair, wearing a red top, blue jeans, and earrings, smiling in a salon or barbershop with hair washing sinks in the background.

    Heather ⟡ Extensions & Color


    With over 20 years of experience behind the chair, Heather is relaxed in her demeanor yet refined in her style. She takes pride in making every client feel both at ease and truly heard from the moment they sit down. Heather loves creating transformations with extensions and color for those craving a big change, and she’s equally passionate about soft, sun‑kissed balayage for a more natural look.

  • A smiling blonde woman wearing a black sleeveless top standing indoors with a blurred background of warm lighting and a modern interior.

    Shannon ⟡ Master Barber


    When it comes to barbering, Shannon does it all. Hot towels, shoulder rubs, and crisp straight-razor shaves—she’s the one our guys ask for by name. Her precision sets her apart: every line, blend, and fade is intentional, and her clipper work shows the care of a true barber. Shannon is equally skilled with women’s hair, bringing that same sharp eye to custom cuts and styles. From clean and classic to modern and textured, she creates polished, wearable looks that feel effortless.

  • Smiling woman with long wavy brown hair wearing glasses and a black top, seated indoors with framed artwork on the wall behind her.

    Dana ⟡ Master Barber


    Dana grew up in Northern Door County, giving haircuts on her mom’s front porch long before she ever set foot in a salon. After high school, she moved to Milwaukee to study Cosmetology at Vici Capilli, then built experience in Milwaukee and New York before returning to start her career at East Town Spa. Dana later joined Groom for Men, where she became the go-to for training new assistants and barbers and earned her stripes as a master barber. We’re beyond excited to welcome Dana to The Collective as our newest barber.

  • A woman with shoulder-length brown hair smiling, wearing a black sleeveless top, sitting at a polished bar counter in a modern interior with large windows, decorative books and ornaments on the counter, and decorative branches in vases.

    Kelly ⟡ Director of Guest Services


    Whether you’re calling the main line, shooting over an email, or need a simple favor, Kelly is here for you. As our Director of Guest Services—and a member of The Collective since we first opened our doors almost 10 years ago—she brings dedication, warmth, and humor to every interaction. From coordinating appointments to answering questions and smoothing out the details, she keeps our front and back-of-house running seamlessly.